Product Strategy
From Vision to User Experience
Analysis
Evaluation of the client’s current processes, methods, and tools regarding UI/UX excellence and time-to-market.
Strategic Stakeholder Alignment
How we bring management, design, and development together to ensure a common HCD strategy.
We use HCD to fully exploit your market potential and develop your digital product roadmap.
Human Centered Design
Human-Centred Design & Process Consulting
Processes & Methods (The “How”)
Agile UX / Lean UX in practice: Presentation of the specific, evidence-based methods (e.g., Rapid Prototyping, Usability Testing, Experience Mapping) that Q ui employs to validate design decisions. UX Process Optimisation: Seamless design-dev handoff for your development workflows.
Tools & Scaling (The Infrastructure)
Establishing scalable Design Systems: This is a central topic in UI/UX consulting. Content on the implementation, governance, and maintenance of Design Tokens, component libraries, and style guides.
Toolchain Recommendations: Consulting on the selection and implementation of the correct tools (e.g., Figma, Sketch, Miro, Zeplin/Storybook) for the entire HCD process – from ideation to code generation.
Technology & Processes
The Bridge to Technical Realisation
UI/UX-Architektur-Audits
UI/UX Architecture Audits: Reviewing the existing IT architecture (front-end and back-end) for scalability, performance, and the ability to support demanding user interfaces.
Technological Feasibility Studies
How we evaluate early on whether a visionary design concept is technically and commercially viable – the core of the critical interface between HCD and technical feasibility.
Modern Front-End Engineering
Expertise in current frameworks (e.g., React, Vue, Angular) from a User Interface Engineering perspective to maximise performance and developer efficiency.
Expertise
Our Expertise / The Q ui Strategy
Bringing Strategy, People, and Technology Together
Q ui is a tech consultancy specialising in strategic consulting, which originated from the Max Planck Society. We support companies in their Digital Transformation and the establishment of future-proof, Human-Centred solutions. Our focus is on perfectly managing the critical interface between user-centricity (HCD) and appropriate feasibility (IT and UX).
We believe that the success of software products does not depend solely on functionality but on the perfect user experience. Studies* prove that users have long preferred a high-quality user experience over more extensive, functional features. This is precisely where we start.
Our Origin: Evidence meets Engineering
Q ui’s roots lie in both the academic and applied areas of User Interface Engineering. Q ui was founded by employees of the “User Interface Engineering” department.
This unique background guarantees:
- Evidence-Based Methodology: We work with scientifically founded methods and processes to make decisions based on user data, not assumptions.
- Technological Depth: We understand the complexity of IT architecture and software development, enabling us to make visionary design strategies technically scalable.
Our Focus: Processes, Strategy, and AI Integration
As your strategic partner, we don’t just ask what interface should be developed, but how and why:
- Digital Strategy & Roadmapping: Aligning HCD and IT with your business goals.
- Process and Methodology Consulting: Optimised UI/UX interfaces through the introduction of Lean UX and agile methods.
- Scaling Design Systems: We establish the necessary tools and scalable Design Systems to accelerate your product development and ensure consistency.
Leadership through Expertise
Dipl.-Ing. Rupert Kiefl – Managing Director & Strategic Development Manager
With over 25 years of experience in software and product development, combined with 7 years in a leadership role in User Interface Engineering (including at the Max Planck Digital Library), he offers the rare combination of technical depth and user-centred strategy.
Consulting focus: Making complex products more usable with HCD methods.
* McKinsey & Company (2018), Design Index